{"id":253,"date":"2025-05-11T20:43:43","date_gmt":"2025-05-11T23:43:43","guid":{"rendered":"https:\/\/nosotros.marketing\/?page_id=253"},"modified":"2025-07-14T10:02:08","modified_gmt":"2025-07-14T13:02:08","slug":"bodegaraizes-2","status":"publish","type":"page","link":"https:\/\/nosotros.marketing\/index.php\/bodegaraizes-2\/","title":{"rendered":"BodegaRaizes"},"content":{"rendered":"

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BODEGA RA\u00cdZES<\/span><\/h1>\n

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SEBRAE – Anunga Fair<\/span><\/h4>\n

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A Anuga Select Brazil \u00e9 a maior feira de alimentos e bebidas das Am\u00e9ricas e reunindo os melhores produtos em um sem n\u00famero de degusta\u00e7\u00f5es. Se o astro da feira \u00e9 o paladar, como uma experi\u00eancia de marca poderia disputar um lugar afetivo na mem\u00f3ria dos visitantes em meio a tantos produtos?<\/span><\/p>\n

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Contexto e Desafio:<\/h2>\n

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O briefing solicitava a divulga\u00e7\u00e3o de uma ferramenta do Sebrae chamada \u201cDo Brasil \u00e0 Mesa\u201d, que consiste em uma plataforma que funciona como uma vitrine digital que conecta os consumidores a produtores e fornecedores de produtos artesanais, tradicionais, de origem, t\u00edpicos e regionais de todo pa\u00eds.<\/span><\/p>\n

Para realizar a a\u00e7\u00e3o precis\u00e1vamos conectar saberes culin\u00e1rios ancestrais a uma plataforma digital similar a um e-commerce, criando uma experi\u00eancia em que os visitantes se sentissem navegando no site enquanto percorriam o espa\u00e7o do estande. A a\u00e7\u00e3o pretendia, simultaneamente, atrair o p\u00fablico consumidor para que comprasse atrav\u00e9s da ferramenta, mas tamb\u00e9m os produtores artesanais presentes no evento, para que se interessassem em expor seus produtos na vitrine virtual, aumentando o cat\u00e1logo do projeto.<\/span><\/p>\n

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Contexto e Desafio:<\/h2>\n

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BODEGA RA\u00cdZESSEBRAE – Anunga FairA Anuga Select Brazil \u00e9 a maior feira de alimentos e bebidas das Am\u00e9ricas e reunindo os melhores produtos em um sem n\u00famero de degusta\u00e7\u00f5es. Se o astro da feira \u00e9 o paladar, como uma experi\u00eancia de marca poderia disputar um lugar afetivo na mem\u00f3ria dos visitantes em meio a tantos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-253","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":10,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/253\/revisions"}],"predecessor-version":[{"id":345,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/253\/revisions\/345"}],"wp:attachment":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/media?parent=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}