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Como destacar uma vitrine digital em meio a uma feira onde o protagonista \u00e9 o sabor? O Sebrae precisava transformar a plataforma \u201cDo Brasil \u00e0 Mesa\u201d em uma experi\u00eancia sensorial marcante, conectando produtores e consumidores em um s\u00f3 espa\u00e7o.<\/p>\n
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SEBRAE<\/p>\n
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Divulgar a ferramenta “Do Brasil \u00e0 mesa”<\/p>\n
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Durante a Anuga Select Brazil, a maior feira de alimentos das Am\u00e9ricas, o desafio era se destacar entre dezenas de estandes repletos de degusta\u00e7\u00f5es. O Sebrae queria promover sua plataforma digital de forma envolvente \u2014 algo que despertasse interesse tanto do p\u00fablico final quanto dos produtores artesanais presentes.<\/span><\/p>\n A solu\u00e7\u00e3o foi criar uma bodega inspirada no interior do Brasil, com um toque de tecnologia. Uma jornada figital: visitantes come\u00e7avam interagindo com um totem digital, percorriam estantes com produtos reais e tablets interativos e, no final, conheciam pessoalmente os produtores, enquanto provavam seus produtos. O espa\u00e7o uniu storytelling, degusta\u00e7\u00e3o e navega\u00e7\u00e3o digital em um s\u00f3 fluxo, incentivando a explora\u00e7\u00e3o da plataforma e gerando engajamento com a marca.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”Reconheceram a marca” number=”93″ _builder_version=”4.27.4″ title_font=”Roboto Condensed|700||on|||||” title_text_color=”#000000″ title_font_size=”16px” title_letter_spacing=”1px” title_line_height=”1.2em” number_font=”Roboto Condensed|700|||||||” number_text_color=”#000000″ hover_enabled=”0″ title_font_size_phone=”18px” title_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][et_pb_image src=”https:\/\/nosotros.marketing\/wp-content\/uploads\/2025\/05\/IMG_5129-1024×683.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”IMG_5129″ max_width=”300%” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”|-230px||-12px|false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”Return Visitor Growth” number=”10%” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto Condensed|700||on|||||” title_text_color=”#000000″ title_font_size=”16px” title_letter_spacing=”1px” title_line_height=”1.2em” number_font=”Roboto Condensed|700|||||||” number_text_color=”#000000″ title_font_size_phone=”18px” title_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”Revenue Boost” number=”4%” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto Condensed|700||on|||||” title_text_color=”#000000″ title_font_size=”16px” title_letter_spacing=”1px” title_line_height=”1.2em” number_font=”Roboto Condensed|700|||||||” number_text_color=”#000000″ title_font_size_phone=”18px” title_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u2014 Ativa\u00e7\u00e3o de MArca – FeiraBodega Ra\u00edzesComo destacar uma vitrine digital em meio a uma feira onde o protagonista \u00e9 o sabor? O Sebrae precisava transformar a plataforma \u201cDo Brasil \u00e0 Mesa\u201d em uma experi\u00eancia sensorial marcante, conectando produtores e consumidores em um s\u00f3 espa\u00e7o.CLIENTE SEBRAEObjetivo Divulgar a ferramenta “Do Brasil \u00e0 mesa”UMA EXPERI\u00caNCIA FIGITAL […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-224","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":7,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/224\/revisions"}],"predecessor-version":[{"id":243,"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/pages\/224\/revisions\/243"}],"wp:attachment":[{"href":"https:\/\/nosotros.marketing\/index.php\/wp-json\/wp\/v2\/media?parent=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}